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The functional school was primarily concerned with asking questions about what are the functions of marketing, what activities does marketing perform, what is the role of marketing within organisations?
Much of the theorising within the functional school focussed on the value adding services performed by intermediaries.
At the time when Mc Carthy began his teaching career, the so-called functional school of thought dominated the discipline.
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He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
Tags: kat dennings anton yelchin datingdating services in the ukcougar and cubs dating Sexy xxxwomandating magazine for great articles Free web cams for sexpech und schwefel speeddatingsex dating in yoder colorado In 1987, Mc Carthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators.
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